How much would you pay to go see a live concert or show where the only live part is the attendees? This idea is happening more and more. Business meetings are virtual, University classes are taught by a teacher online, and a doctor visit is over the phone. But at a hologram concert, the musician was never even there. Taylor Swift’s movie, was that considered a hologram?

In May of 2022, the pop band ABBA had their first hologram concert. Surprisingly, the series titled Voyage was a huge success. Playing five nights a week at the ABBA arena in London and in other theaters on the same night. This production is making two million dollars a week without the band having to be there. ABBA wasn’t the first to have virtual avatars perform but they made it popular. Elvis Presley’s management team has just announced that an artificial intelligence hologram of the King will be going on a world tour. 

This has sparked an interesting conversation in the music industry. Some people argue that this is a great opportunity for more people to experience these concerts, especially for musicians like Elvis who have died and can no longer perform. On the other side of the argument, some are worried that this will become too easy and artists will choose virtual concerts, slowly diminishing the authentic live music experience.